Artemide Demetra Professional Reading 930 white

Functional LED floor lamp Demetra Professional Reading - Design by Naoto Fukasawa

The Demetra Professional Reading LED floor lamp combines functionality with modern design. Thanks to the movable arms and the rotating and swiveling lamp head, the incidence of light can be perfectly adjusted at any time and varied as desired. The minimalist exterior serves as a modern punctuation of a timeless aesthetic, with which the lamp can be effortlessly integrated into living spaces with modern interiors. Because the Demetra Professional Reading from the house of Artemide is more than a light source. It is also a design object and piece of furniture, which even when switched off becomes the highlight of the living area.

For a pleasant and cozy lighting provide the warm white LEDs, which were installed on the underside of the round lampshade. These provide a cozy light and create a homely atmosphere, which is just ideal for living rooms. In addition, the light output can be adjusted via the integrated microswitch dimmer to the needs and regulated effortlessly.

The Demetra Professional Reading was designed and conceived by the Japanese industrial designer Naoto Fukasawa, whose concepts have already won several international awards. Fukasawa is known for his innovative and functional designs. Thus, he designs luminaires that, thanks to their high versatility of use, fully adapt to the user and are a prime example of ergonomics.

The Japanese industrial designer is one of the creative minds working for the Italian company Artemide. The Italian lighting manufacturer was founded in 1960 by Ernesto Gismondi and is today one of the leading developers of designer lighting.